Fpurl

Picnik has done a lot in the past few months, like make its services readily available for integration amongst other social media-sharing sites, embark on global growth, seek out additional revenue through peripheral products and make all of its services free, in the ad-supported kind of way.

That’s a lot going on, especially as Picnik is striving to stay competitive in the web-based photo editing space. So to help it do so, Picnik has chosen Tribal Fusion as its new ad network. As part of Tribal Fusion’s Brand Certified program, Picnik even gets special treatment and additional advertising opportunities within Tribal Fusion’s network.

This also gives Tribal Fusion an opportunity to strut its stuff, in terms of its vertical advertising capabilities, where it really shines. The types of ads you’ll be seeing as a result will include things like custom skins used for background images, and other floating ads. In providing this type of integrated advertising option, Tribal Fusion and Picnik leverage both of their own strong points and make the ads part of the site with which end users are interacting.

Given Picnik’s demographic and spreading popularity within Facebook and MySpace, such marketing certainly seems better than a simple banner ad, and fits better with Picnik’s distributed access across the web as well.

© Kristen Nicole for Mashable! - The Social Networking Blog, 2008. | Permalink | One comment | Add to del.icio.us digg
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