Fpurl

Last.fm is reporting that the new single from Coldplay, “Violet Hill” is getting played about once every 2-seconds.  This is of course a similar tactic pioneered by Radiohead last year, and Last.fm is reporting that its rate of play is outstripping the trend setters own song, “15 Step”.

It may be a bit disingenuous to compare the songs, let alone the bands, due to differing fan bases, and also system of release.  “15 Step” was released as part of an album, while “Violet Hill” is a single, so it is far easier for someone listening to an album for the first time as they want to hear all the songs at least once, and then go back to their favorites.

Nevertheless, the apples-and-oranges comparison may be moot as Radiohead chose yesterday, the same day Coldplay’s single come out, to tell Mimi Turner of The Hollywood Reporter, that In Rainbows was “a one off”, and they have no plans to follow that release model again.  This could prove to be interesting as other bands such as Nine Inch Nails have rushed into pick up the banner from the first ones to do it.

© Sean P. Aune for Mashable! - The Social Networking Blog, 2008. | Permalink | 2 comments | Add to del.icio.us digg
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